into a study

This one-of-a-kind installation reveals paintings designed both as a coherent body of artwork and as scientific stimuli. When you enter, you become part of an experiment. The following video documents the build up and the art opening/experiment itself.

Client: Paul Rutz

VIDEO

Visitors to Ford Gallery become subjects in a special data collection event. Many are fitted with biometric equipment, and all shown a series of precisely crafted paintings designed both as a coherent body of art and as stimuli for a neuroscience study.